• e-commerce eliminates geographical barriers

By harnessing the power of the internet with a business website, you have the power to gain thousands of new customers that may not live in the same city that your business operates from. Using e-commerce and selling your service online enables you to offer your services to these customers no matter where in the world you are. It’s an amazing tool to utilise when you realise that there are thousands of customers you can gain that would have never normally walked past your door. That’s right, think internationally.

• Customers can easily locate the product that they want

Rather than trawl endless aisles and shelves your customers can access what they want, in the correct size, shape or style in just a few clicks. People today enjoy this ease of shopping and it fits in well with everyone’s lifestyle. Giving your clients the easiest shopping experience can turn them in to returning customers.

• Space saving

If you’re on the fence about the best way to utilise your business space then an e-commerce website could be your ideal business solution. You won’t need to display your stock in the conventional sense on racks or shelves. Clean and sleek pictures online, with up-to-date stock details can save you a lot of stress in the long run. Some businesses eventually move from having a physical location to selling exclusively online.

• Lower costs

If you choose to go directly to online sales exclusively you can minimise costs that would normally take from the business profit, such as the rent and utilities for a physical business location. All you need if you plan on heading down this route is a place to maintain and manage your stock and a purpose-built online sales solution from NiwTech.

• Bargains

It’s far easier to apply selected sale items or a site-wide discount code to your online store and marketing this, than it is in a physical shop. You have probably seen lots of your favourite online businesses advertising summer sales or discount codes and this isn’t limited to the huge companies, you can do it too. Sending the message that your clients could bag a bargain is much easier when advertising it on your online store, where you can give them a discount code that they can enter when they check-out. An automated system like this is a hit with many millions of customers worldwide and it can make the normal stress of sale season for your business a thing of the past.

• Abundance of information

Whether you’re planning on selling goods or services, you can write every minute detail on your e-commerce website. Your customers can scour the details of what they want to purchase in a much easier and consistent way than you could ever manage in a store. If you’re selling a pair of shoes your customer can know every material composition from the sole to the laces on one page and what’s even better is that they can purchase it from the comfort of their own home within a few clicks.

• Open 24/7

Your online business never closes when you have an e-commerce website, which is probably something you would not be able to achieve in the real world. Your customers don’t have to leave work early to rush to your shop and you don’t have to worry about staffing issues at unsociable hours.

• Campaigns that market themselves

If you’re looking to broaden your horizons and launch a new aspect of your business, whether it be a new A/W collection or a new spa service the campaign can be easily advertised on your landing page of your e-commerce website. Advertising new goods and services can take hours of product placement or lots of physical space with ad campaigns if you have a shop, whereas when you have a well-designed business website it can be the first thing your clients see when they visit your website.

• Flexible Employees

If you’re a small business, you can start your e-commerce website by yourself as your business blooms your staff can grow with you as and when you need them. Some of the biggest companies in the world started very small and expanded when they needed to. The advantage of e-commerce is that you don’t need to have unnecessary outgoings that you can’t afford at the very beginning. You don’t need to hire staff to man your shop when your shop is online 24/7.

• Remarketing and rebranding

Remarketing and rebranding are far easier when you don’t have physical walls to paint or shopfronts to change. The digital face of your business can change seasonally if you so decide, this means that you can always attract new customers that may not have been pulled in by previous ad campaigns. Marketing campaigns can be done as frequently as you choose and you can always add new choices to switch things up and keep offers fresh.